# Analytics & Metrics

Track assistant performance, conversation volume, and token spend at a glance

> Full REST + WebSocket API reference: https://api.happ.tools/reference

See how your client's AI is performing — conversation volume, channel mix, and token spend — from the Analytics dashboard in the [Happ dashboard](https://my.happ.tools).

<AnalyticsPageDemo />

## What you monitor here [#what-you-monitor-here]

* **Dashboard KPIs** — Total Conversations, Active Conversations, Messages Sent, Channel Distribution, Token Usage (current billing period).
* **Per channel** — conversations and message volume over time across Telegram, Instagram, WhatsApp, Facebook, Viber.
* **Token & usage** — usage against plan limit, per-message input/output tokens and model used (in the [Conversation View](/docs/chats#conversation-view)), and which integrations are active. Billing detail in [Billing & Plans > Token Usage](/docs/billing#token-usage).
* **Voice** ([voice assistant](/docs/voice)) — call volume and duration, recordings and transcriptions, keyword analysis (higher plans).

## Optimization tips [#optimization-tips]

| Action                                                    | Why                                                                           |
| --------------------------------------------------------- | ----------------------------------------------------------------------------- |
| Review conversations in the [Chat Dashboard](/docs/chats) | Spot where the assistant struggles                                            |
| Watch token usage                                         | Switch to GPT-4o Mini / Gemini Flash or trim prompts before hitting the limit |
| Focus high-volume channels                                | Invest where customers actually are                                           |
| Fill knowledge gaps via [Knowledge Base](/docs/knowledge) | Cover questions the AI can't answer                                           |
| Review tool call patterns                                 | Ensure tools trigger correctly                                                |

**API:** [api.happ.tools/reference](https://api.happ.tools/reference)

## Next [#next]

* [Chats](/docs/chats) — the conversations behind these metrics
* [Knowledge](/docs/knowledge) — close the gaps analytics surfaces
* [Billing & Plans](/docs/billing) — token usage and limits