Analytics & Metrics
Track assistant performance, conversation volume, and token spend at a glance
See how your client's AI is performing — conversation volume, channel mix, and token spend — from the Analytics dashboard in the Happ dashboard.
What you monitor here
- Dashboard KPIs — Total Conversations, Active Conversations, Messages Sent, Channel Distribution, Token Usage (current billing period).
- Per channel — conversations and message volume over time across Telegram, Instagram, WhatsApp, Facebook, Viber.
- Token & usage — usage against plan limit, per-message input/output tokens and model used (in the Conversation View), and which integrations are active. Billing detail in Billing & Plans > Token Usage.
- Voice (voice assistant) — call volume and duration, recordings and transcriptions, keyword analysis (higher plans).
Optimization tips
| Action | Why |
|---|---|
| Review conversations in the Chat Dashboard | Spot where the assistant struggles |
| Watch token usage | Switch to GPT-4o Mini / Gemini Flash or trim prompts before hitting the limit |
| Focus high-volume channels | Invest where customers actually are |
| Fill knowledge gaps via Knowledge Base | Cover questions the AI can't answer |
| Review tool call patterns | Ensure tools trigger correctly |
Next
- Chats — the conversations behind these metrics
- Knowledge — close the gaps analytics surfaces
- Billing & Plans — token usage and limits