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HubSpot

Connect HubSpot so the assistant recognises callers by phone, creates contacts and deals, and logs every call as a note

HubSpot connects with a Service Key that you create in your HubSpot account. Once it's linked, the assistant greets known customers by name with their latest deal in hand, creates a contact and a deal when someone leaves a request, and writes the outcome of every call to the customer's record.

What the assistant can do

  • Recognise the caller — at the start of a call it looks the phone number up in HubSpot and gets the contact's name, email, company and their latest deal (name, stage, amount).
  • Create a deal — finds the contact by phone or creates a new one, then creates a deal in the pipeline and stage you choose. The request, delivery address, products and the ad that brought the customer go into the deal as a note.
  • Log calls — after each call it adds a note to the contact and their deal: direction, duration, outcome, summary, the recording link and, if you want, the full transcript.

Before you start

  • HubSpot account where you can manage keys (Super Admin, or a user allowed to create keys).
  • HAPP workspace with at least one assistant.
  • HubSpot enabled for your workspace — the integration is switched on per company. Ask HAPP support to enable it.

Create a Service Key

  1. In HubSpot open Development > Keys > Service keys and click Create service key.
  2. Name it HAPP and add the scopes:
    • crm.objects.contacts.read, crm.objects.contacts.write
    • crm.objects.deals.read, crm.objects.deals.write
    • crm.objects.owners.read
  3. Create the key and copy it.

An existing private app token (Settings > Integrations > Private apps) with the same scopes works too. HubSpot stops creating new private apps in October 2026, so use a Service Key for new connections.

Connect

  1. In HAPP open Integrations and find HubSpot under Add a CRM.
  2. Click Connect, paste the key and confirm.
  3. HubSpot appears under My integrations as "HubSpot <account ID>".

Settings

Open the card's gear icon on the assistant's Integrations tab.

  • Search — recognise the caller by phone.
  • Create — deals. Pick the pipeline, stage and owner; without them the deal goes to your first pipeline, first stage.
  • Call notes — a note after every call. Full transcript adds the conversation text.

Limits

  • HubSpot stores phone numbers as typed; the assistant matches on the last 9 digits, so 050 111 22 33 and +380501112233 are the same customer.
  • A number that isn't in HubSpot gets no call note — there is no record to attach it to.
  • If the customer's email already belongs to another contact, the deal is attached to that contact.

Troubleshooting

ProblemCauseFix
"HubSpot rejected the token"The key was deleted, rotated or mistypedCreate a new key and click Connect again.
"HubSpot token lacks scopes: …"The key misses one of the scopes aboveAdd the listed scopes to the key (or create a new one) and reconnect.
"HubSpot API rate limit reached"Too many requests at onceNothing to do — the next request goes through.
Pipelines list is emptyNo deal pipeline with stages in HubSpotCreate a deal pipeline in HubSpot.

Disconnect

Disconnect the card in HAPP and delete the key in Development > Keys > Service keys. Contacts, deals and notes already in HubSpot stay.

Next

  • CRM — all CRM integrations
  • Tools — what the assistant calls during conversations

Help me solve it

Happ answers right away and hands over to a manager when needed.

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