HubSpot
Connect HubSpot so the assistant recognises callers by phone, creates contacts and deals, and logs every call as a note
HubSpot connects with a Service Key that you create in your HubSpot account. Once it's linked, the assistant greets known customers by name with their latest deal in hand, creates a contact and a deal when someone leaves a request, and writes the outcome of every call to the customer's record.
What the assistant can do
- Recognise the caller — at the start of a call it looks the phone number up in HubSpot and gets the contact's name, email, company and their latest deal (name, stage, amount).
- Create a deal — finds the contact by phone or creates a new one, then creates a deal in the pipeline and stage you choose. The request, delivery address, products and the ad that brought the customer go into the deal as a note.
- Log calls — after each call it adds a note to the contact and their deal: direction, duration, outcome, summary, the recording link and, if you want, the full transcript.
Before you start
- HubSpot account where you can manage keys (Super Admin, or a user allowed to create keys).
- HAPP workspace with at least one assistant.
- HubSpot enabled for your workspace — the integration is switched on per company. Ask HAPP support to enable it.
Create a Service Key
- In HubSpot open Development > Keys > Service keys and click Create service key.
- Name it
HAPPand add the scopes:crm.objects.contacts.read,crm.objects.contacts.writecrm.objects.deals.read,crm.objects.deals.writecrm.objects.owners.read
- Create the key and copy it.
An existing private app token (Settings > Integrations > Private apps) with the same scopes works too. HubSpot stops creating new private apps in October 2026, so use a Service Key for new connections.
Connect
- In HAPP open Integrations and find HubSpot under Add a CRM.
- Click Connect, paste the key and confirm.
- HubSpot appears under My integrations as "HubSpot <account ID>".
Settings
Open the card's gear icon on the assistant's Integrations tab.
- Search — recognise the caller by phone.
- Create — deals. Pick the pipeline, stage and owner; without them the deal goes to your first pipeline, first stage.
- Call notes — a note after every call. Full transcript adds the conversation text.
Limits
- HubSpot stores phone numbers as typed; the assistant matches on the last 9 digits, so
050 111 22 33and+380501112233are the same customer. - A number that isn't in HubSpot gets no call note — there is no record to attach it to.
- If the customer's email already belongs to another contact, the deal is attached to that contact.
Troubleshooting
| Problem | Cause | Fix |
|---|---|---|
| "HubSpot rejected the token" | The key was deleted, rotated or mistyped | Create a new key and click Connect again. |
| "HubSpot token lacks scopes: …" | The key misses one of the scopes above | Add the listed scopes to the key (or create a new one) and reconnect. |
| "HubSpot API rate limit reached" | Too many requests at once | Nothing to do — the next request goes through. |
| Pipelines list is empty | No deal pipeline with stages in HubSpot | Create a deal pipeline in HubSpot. |
Disconnect
Disconnect the card in HAPP and delete the key in Development > Keys > Service keys. Contacts, deals and notes already in HubSpot stay.
Next
Help me solve it
Happ answers right away and hands over to a manager when needed.